WVPA 2023 Conference App Redesign
Case Study: WVPA 2023 Conference App Redesign
Services
Conference Timeline
Services
Conference Timeline
Services
Conference Timeline
Tools
Figma
Tools
Figma
Tools
Figma
Value
Making the Conference Experience Easier, Smarter, and More Human
Value
Making the Conference Experience Easier, Smarter, and More Human
Value
Making the Conference Experience Easier, Smarter, and More Human
Timeline
3 Month's
Timeline
3 Month's
Timeline
3 Month's
The Challenge
The old app left attendees frustrated
Problems included:
Hard to find sessions that mattered to them
Networking is hidden and clunky
Confusing navigation
No search bar
Sponsors felt invisible and undervalued
The old app felt like a digital brochure rather than a tool to enhance the conference experience.
Listening to People
Talked to 22 past attendees (vets, researchers, industry pros)
Studied 8 other conference apps for inspiration
Mapped out attendee journeys to see where they struggled
Held workshops with WVPA leaders to align goals.
What people really wanted:
- Filters to quickly find relevant sessions
- Easier ways to connect with peers
- Clear, simple scheduling tools
- Sponsors with real presence and value
Our Design Journey
- Focused on human-centred design
- Built and tested 7 versions of the app
- Took user ratings from 7/10 → 10/10
- Made sure the app was accessible for all (WCAG 2.1)
- Worked hand-in-hand with WVPA every two weeks
The New Experience
1. Simple Navigation – 5 clear tabs at the bottom
2. Search & Filters – Find sessions by topic, time, or speciality
3. Networking Made Easy – See who’s attending and connect instantly
4. Sponsor Spotlight – Profiles, resources, and booth scheduling
5. Helpful Notifications – Friendly reminders about your sessions
The Challenge
The old app left attendees frustrated
Problems included:
Hard to find sessions that mattered to them
Networking is hidden and clunky
Confusing navigation
No search bar
Sponsors felt invisible and undervalued
The old app felt like a digital brochure rather than a tool to enhance the conference experience.
Listening to People
Talked to 22 past attendees (vets, researchers, industry pros)
Studied 8 other conference apps for inspiration
Mapped out attendee journeys to see where they struggled
Held workshops with WVPA leaders to align goals.
What people really wanted:
- Filters to quickly find relevant sessions
- Easier ways to connect with peers
- Clear, simple scheduling tools
- Sponsors with real presence and value
Our Design Journey
- Focused on human-centred design
- Built and tested 7 versions of the app
- Took user ratings from 7/10 → 10/10
- Made sure the app was accessible for all (WCAG 2.1)
- Worked hand-in-hand with WVPA every two weeks
The New Experience
1. Simple Navigation – 5 clear tabs at the bottom
2. Search & Filters – Find sessions by topic, time, or speciality
3. Networking Made Easy – See who’s attending and connect instantly
4. Sponsor Spotlight – Profiles, resources, and booth scheduling
5. Helpful Notifications – Friendly reminders about your sessions
The Challenge
The old app left attendees frustrated
Problems included:
Hard to find sessions that mattered to them
Networking is hidden and clunky
Confusing navigation
No search bar
Sponsors felt invisible and undervalued
The old app felt like a digital brochure rather than a tool to enhance the conference experience.
Listening to People
Talked to 22 past attendees (vets, researchers, industry pros)
Studied 8 other conference apps for inspiration
Mapped out attendee journeys to see where they struggled
Held workshops with WVPA leaders to align goals.
What people really wanted:
- Filters to quickly find relevant sessions
- Easier ways to connect with peers
- Clear, simple scheduling tools
- Sponsors with real presence and value
Our Design Journey
- Focused on human-centred design
- Built and tested 7 versions of the app
- Took user ratings from 7/10 → 10/10
- Made sure the app was accessible for all (WCAG 2.1)
- Worked hand-in-hand with WVPA every two weeks
The New Experience
1. Simple Navigation – 5 clear tabs at the bottom
2. Search & Filters – Find sessions by topic, time, or speciality
3. Networking Made Easy – See who’s attending and connect instantly
4. Sponsor Spotlight – Profiles, resources, and booth scheduling
5. Helpful Notifications – Friendly reminders about your sessions
What Made the Difference
- Putting “Schedule” in the centre (since most people came for sessions)
- Adding the word “Filter” next to the icon → filter use jumped by 63%
- Giving sponsors real profiles with content and booth meetings
- Turning notifications into useful nudges (“Your session starts in 15 minutes!”)
Real Impact Attendees loved it
- 87% downloaded the app (vs. 62% last time)
- 4.7⭐ rating
- 3.2x more daily active users
Behavior changed
- Bookmarking sessions ↑ 210%
- Networking connections ↑ 175%
- Sponsor engagement ↑ 300%
What WVPA Said
“The new app fundamentally changed how our community engaged with the Congress"
The WVPA 2023 App showed that when you design for people first, you turn a tool into a companion.
Play Store Apps || Previous Apps
Let's work together. Feel free to reach out and
Contact me at: nazmulrabbe14@gmail.com to tell me about your project.
If you like any of my work, please follow me on Dribbble.
Facebook || Instagram || Linkedin || Behance
#WVPA2023 #ConferenceApp
#EventTech #UXDesign
#HumanCenteredDesign #DigitalEngagement
#SmartEvents #ConferenceInnovation
#UserExperience #NetworkingMadeEasy
#EventAppSuccess #SponsorEngagement
#TechForGood #VeterinaryConference
#PoultryHealth #FutureOfEvents
#MobileAppDesign #EventTechnology
#DigitalTransformation #DesignForHumans
What Made the Difference
- Putting “Schedule” in the centre (since most people came for sessions)
- Adding the word “Filter” next to the icon → filter use jumped by 63%
- Giving sponsors real profiles with content and booth meetings
- Turning notifications into useful nudges (“Your session starts in 15 minutes!”)
Real Impact Attendees loved it
- 87% downloaded the app (vs. 62% last time)
- 4.7⭐ rating
- 3.2x more daily active users
Behavior changed
- Bookmarking sessions ↑ 210%
- Networking connections ↑ 175%
- Sponsor engagement ↑ 300%
What WVPA Said
“The new app fundamentally changed how our community engaged with the Congress"
The WVPA 2023 App showed that when you design for people first, you turn a tool into a companion.
Play Store Apps || Previous Apps
Let's work together. Feel free to reach out and
Contact me at: nazmulrabbe14@gmail.com to tell me about your project.
If you like any of my work, please follow me on Dribbble.
Facebook || Instagram || Linkedin || Behance
#WVPA2023 #ConferenceApp
#EventTech #UXDesign
#HumanCenteredDesign #DigitalEngagement
#SmartEvents #ConferenceInnovation
#UserExperience #NetworkingMadeEasy
#EventAppSuccess #SponsorEngagement
#TechForGood #VeterinaryConference
#PoultryHealth #FutureOfEvents
#MobileAppDesign #EventTechnology
#DigitalTransformation #DesignForHumans
What Made the Difference
- Putting “Schedule” in the centre (since most people came for sessions)
- Adding the word “Filter” next to the icon → filter use jumped by 63%
- Giving sponsors real profiles with content and booth meetings
- Turning notifications into useful nudges (“Your session starts in 15 minutes!”)
Real Impact Attendees loved it
- 87% downloaded the app (vs. 62% last time)
- 4.7⭐ rating
- 3.2x more daily active users
Behavior changed
- Bookmarking sessions ↑ 210%
- Networking connections ↑ 175%
- Sponsor engagement ↑ 300%
What WVPA Said
“The new app fundamentally changed how our community engaged with the Congress"
The WVPA 2023 App showed that when you design for people first, you turn a tool into a companion.
Play Store Apps || Previous Apps
Let's work together. Feel free to reach out and
Contact me at: nazmulrabbe14@gmail.com to tell me about your project.
If you like any of my work, please follow me on Dribbble.
Facebook || Instagram || Linkedin || Behance
#WVPA2023 #ConferenceApp
#EventTech #UXDesign
#HumanCenteredDesign #DigitalEngagement
#SmartEvents #ConferenceInnovation
#UserExperience #NetworkingMadeEasy
#EventAppSuccess #SponsorEngagement
#TechForGood #VeterinaryConference
#PoultryHealth #FutureOfEvents
#MobileAppDesign #EventTechnology
#DigitalTransformation #DesignForHumans
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out I'm open to new projects or just a casual chat!
BOOK A CALL
REQUEST A QUOTE
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out I'm open to new projects or just a casual chat!
BOOK A CALL
REQUEST A QUOTE
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out I'm open to new projects or just a casual chat!
BOOK A CALL
REQUEST A QUOTE